For Noah Ellison, stepping into the next chapter of Vuliwear isn’t just about inheriting a brand — it’s about honoring a vision. As the next generation at the helm of the family-founded eyewear company, Noah is navigating the delicate balance between preserving core values and infusing the brand with a fresh, Gen Z perspective.

In this candid conversation with Mature Magazine, he opens up about what legacy truly means beyond money, how style reflects inner growth, and why “seeing beyond” is more than a tagline — it’s a mindset. From building generational wealth to redefining family business in the age of personal brands, Noah is proving that the future of Vuliwear is as much about purpose as it is about product.

As the next generation carrying the Vuliwear name, how do you define legacy, and what does generational wealth look like to you beyond just money?

Legacy to me is the aura, respect, and power a family name has.

Generational wealth, besides money, is freedom and time — having the freedom to make decisions and life choices that impact not just yourself, but the generations to come. Getting paid for your time and making money in your sleep is something multiple generations can benefit from.

You’re stepping into a brand rooted in vision—literally and metaphorically. How are you shaping Vuliwear’s message to resonate with your peers and younger audiences?

I honestly need to do a better job of this, but to that point, I believe “see beyond” is something every human on earth can benefit from.

As children, we’re given a dream to be something bigger. With the right placement, timing, and amount of faith, anything is possible. We all have to see beyond our environment to unlock success for ourselves and our families.

We often talk about “carrying the torch,” but what does it actually mean to you to inherit something and still make it your own?

Carrying the torch is something I want to achieve successfully alongside my mother. Having children of my own, I want to make sure they benefit from the fruits of our labor. It means even more when it’s coming from home base.

Fashion is constantly evolving, but identity is timeless. How do you personally use style to communicate who you are right now—and who you're becoming?

My sense of style is indifferent, simple, and meticulous. I wear a lot of dark colors and activewear. Being cozy and fashionable is something I try to incorporate daily, and it reflects the peace I’m unlocking within myself.

As a Gen Z leader, how do you balance honoring your mom’s foundation while injecting your own creative energy and perspective into the brand?

I balance honoring my mom’s foundation while maintaining my creative energy by being transparent in conversation, discussing our different views, initiating brand partnership ideas, and offering a young, trendy perspective while still keeping our family’s core values intact.

Many people your age are focused on building personal brands, but you’re contributing to a family brand. What’s the biggest lesson you've learned so far about collaboration, growth, and trust?

I believe there’s strength in numbers. If all members of a family or collaboration have strong brand presences, it’s easier to create a prominent business together.

The biggest lesson I’ve learned is to never give up your leverage. Always be aware, be present, and execute emotional intelligence at a high level to strengthen collaborations, grow from within and with others, and trust that everything will fall into place at the right time.

Vuliwear recently expanded into bags—what role did you play in that evolution, and how do you envision the lifestyle side of the brand growing in the future?

Satchels and man bags are huge for my age group. Many people wear bags for both fashion and utility. My role was more about showing the creative ways the bag can be marketed, what types of items would be put into it, and how it could be styled.

I see endless opportunity for the lifestyle side of Vuliwear, because lifestyle content is one of the biggest drivers of engagement. People want to see you first, then the brand after.

Mature is all about redefining what it means to grow up and stay curious. How do you stay inspired, grounded, and creatively fulfilled as a young Black man navigating business, fashion, and purpose?

Great question. I think growing up is overrated. We should allow kids to be kids for as long as possible — that’s when our minds are the most innocent, most creative, and when we theoretically have the most time to discover what we love.

Too many Black men, myself included, are just looking for a way out of our environment without truly knowing ourselves or having a plan to become the men we want to be. On the bright side, there’s information at my fingertips, AI therapists, and the opportunity to choose any career or hobby I want to try. The opportunities are endless, which can be overwhelming, but it keeps me positive and grateful knowing I can gain so much knowledge and experience every single day.

As long as I continue to see beyond and keep pushing, everything should turn out great.

Team Credits

Brand: Noah Ellison for Vuliwear
Photographer: Erick Robinson
Stylist / Producer / Creative Director: Oliver Brown
Makeup: T. Cooper
Assistant Makeup: Jesse Ramirez

Model: Ivan Hernadez

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